OUR IMPACTBusiness-to-Business PRSA Skyline Award: Skyline, Best Earned Media Relations, Business-to-Business PRSA Skyline Award: Award of Excellence, Business Products and Business Services, Corporate Reputation Publicity Club of Chicago: Golden Trumpet Award, Media Relations, Business to Business and Business Services Client: Krusinski Construction Company

THE NEED:In 2020, Krusinski Construction Company (KCC) and Facebook announced that Facebook would locate an $800 million, state-of-the-art data center on a property located in DeKalb, IL, creating nearly 1,000 construction jobs and bringing important high-tech jobs to the area. Virginia Mann Group worked with long-time client KCC to develop and implement a comprehensive media relations plan to announce the new project to targeted local and trade media. Virginia Mann Group helped to tell the story of KCC’s instrumental role in creating a business-friendly environment that attracted Facebook and increased awareness of the property, all while keeping KCC prominent in the media coverage. RESEARCH AND PLANNING:Virginia Mann Group: • Developed a comprehensive content and outreach plan to deliver key messages. • Identified targeted audiences, including: o Commercial real estate professionals o Builders o Data center decision-makers o Local leaders/influencers o Media, specifically social, print, verticals, radio and television • Identified corporate spokespersons • Provided media training OUR CREATIVE WORK:Based on the research, Virginia Mann Group: • Developed relevant content, including executive messaging • Created and distributed a news release, blog posts, web site content and social media posts • Developed internal and external messaging • Prepared KCC executives for print and electronic media interviews • Pitched media and delivered broad-scale coverage on a variety of consumer and business-to- business outlets Results: As a result of content and outreach conducted by Virginia Mann Group, Krusinski Construction Company achieved unprecedented social impressions, website visits and media coverage results. The company was also contacted by clients, former clients, real estate developers and others in the industry, creating potential new business opportunities.